[Infographic] Spending On Content During Covid-19

Invoke is conducting a weekly series of research sessions to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was derived from a report that can be downloaded. You can also see the infographic results f...

Invoke is conducting a weekly series of research sessions to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was derived from a report that can be downloaded. You can also see the infographic results from week 1, week 2, and week 3.

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The latest results show that while Americans are cost sensitive when it comes to cable, that is not the case when it comes to streaming. For the fourth week in a row, streaming comes on top as the preferred method to consume content. The number of Americans who prioritize cost above streaming content dropped from 17% to 13% in the past week alone. Most are not planning changes to their streaming or cable services. Some are forced to find a balance between cutting costs and staying entertained. Another finding is that there is significant contrast in preference when it comes to gender & age. Women and those under the age of 35 strongly prefer streaming compared to men and those over 36.

Spending On Content During Covid-19. Week 4 of our special Coronavirus Pulse project

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