Empowering you to make same-day,
Invoke is a technology driven, real-time market research company. We enable business and marketing leaders to make key decisions using data-driven, live feedback from consumers. Our patented technology is used to test long and short form video content, new product concepts, brand messaging/positioning, and more, in 60-90 minute live sessions. Television networks, studios,technology companies, and global consumer brands, and all use Invoke to move their initiatives forward with confidence and consensus.
The unique value Invoke brings to its clients is our ability to probe deeply and find causation. We identify the root drivers of consumer preference and behavior. This is the magic of qualitative research. And Invoke does this in real time, at large scale. We call it Big Qual.
We join all the key stakeholders at a client site and take them through a live, hour long journey with hundreds of consumers. You tell us who you want to talk to, and we’ll find those consumers to participate in the live session. Our technology automates the synthesis of the consumers’ comments and feedback, and produces data-rich reports, in real time. At the end of the hour, you will have a decision. Velocity is value.