About the Study

Consumers in Brazil watch more content during COVID-19, but how have their media habits changed? How does streaming compare to cable and going to a movie theater? To answer these questions, Invoke conducted a large scale, virtual session with consumers to assess the ongoing impact of COVID-19, and how it is affecting media consumption. 

Topics Include

• Streaming vs. cable preferences
• Likelihood of going to a movie theater
• Cost importance in decision making
• Types of content watched
• Content watched by age
• Changes in subscription package

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