About the Study

Consumers in Brazil watch more content during COVID-19, but how have their media habits changed? How does streaming compare to cable and going to a movie theater? To answer these questions, Invoke conducted a large scale, virtual session with consumers to assess the ongoing impact of COVID-19, and how it is affecting media consumption. 

Topics Include

  • Streaming vs. cable preferences
  • Likelihood of going to a movie theater
  • Cost importance in decision making
  • Types of content watched
  • Content watched by age
  • Changes in subscription package

Download the Report

© Invoke

Brazil Report

Media Habits 

During Covid-19