About the Study

Consumers in China are watching more content during COVID-19, but which services are they using? How does streaming compare to cable? To answer these questions, Invoke conducted a large-scale virtual session with consumers to assess the ongoing impact of COVID-19, and how it is affecting viewing habits. 

Topics Include

• Streaming vs. cable preferences
• Cost importance in decision making
• Types of content watched
• Demographic content preferences

Download the report to learn more.

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