About the Study

Americans have turned to watching more content during the pandemic. But what genres are they watching? Do they prefer streaming services or cable? Are they subscribing to new services? To help answer these questions, Invoke conducted a longitudinal study with Americans, aged 18-54, to track their perceptions of the crisis and effects on media consumption habits.

Your download includes 5 longitudinal reports.

Download the Reports

© Invoke

Research Study

Impact of Covid-19 on Media Consumption Habits

Topics include:

  • Perceptions of the crisis, in the participants' words 
  • Impact on content consumption and spending 
  • Changes to media habits 
  • Streaming vs. cable preferences 
  • Types of content watched 
  • Content watched by age 
  • Cost importance in decision making 
  • Changes in subscription services 
  • Likelihood of going to a movie theater