Invoke Concept Optimizer

Agile Research, with Depth

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Dig Below The Surface

Everyone is talking about “agile research” methods that allow marketers to rapidly conduct research at low cost. But there’s a significant trade-off with most of these methods. You get what you pay for. At Invoke, we understand that optimizing concepts, whether it’s advertising, messaging or packaging, goes beyond simply measuring key KPIs.
Instead, through our live research (it doesn’t get more agile than that!) with an equal balance of valid metrics as well as rich open ends, we dig deeper to help you understand:

  • What makes the concept appealing? Why? With whom?
  • Does it enhance the brand’s image? And if so, how?
  • Which creative treatment best meets the concept’s objectives and why?
  • How can the concept be improved?

Concept Evaluation Features


As participants respond in real-time, you’ll see how each concept performs vis-a-vis your key evaluative measures – enabling you to conduct real-time probes by inserting on-the-fly questions and conducting 1:1 chats.


Order bias can skew the findings considerably. We’ll eliminate it by using monadic or sequential monadic design to ensure each of your ideas is evaluated by a “fresh set of eyes”.


You’ll benefit from more than a combination of confidence-inspiring sample sizes and qualitative perspectives. In real-time you’ll see responses that compel you to insert on-the-fly questions you’ve never asked before – and that deliver fresh and meaningful take-aways.


In addition to learning how elements within each execution perform, you can quickly and confidently determine the overall winner. Before each live research session concludes, we’ll reintroduce all the concepts to all the participants so we can generate forced rankings that provide the clarity and confidence needed to act quickly.

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Learn how some of the world’s leading brands use Invoke to test and optimize their concepts.

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