Invoke’s patented technology enables simultaneous, interactive discussions with hundreds of consumers, aggregates the feedback, and presents the results in real time, as the conversation progresses. Our dashboard presents an analysis of open-ended responses as well as graphical and tabular closed-ended data.
Research managers use Invoke’s technology platform to conduct live, one hour sessions to talk to hundreds of people across the country simultaneously to get a deep understanding of what – and more importantly – WHY they like or dislike a movie, a show, an ad, a name, a slogan, a technology, or any other concept.
Invoke can provide the researcher (full service), you can run the session yourself (self service), or we can do a combination (partial service).
Invoke offers different options for different types of decisions you need make. For big questions on big investments where there is a lot on the line, a Live session will bring you the consumer validation you need to make the right move. Stakeholder participation is critical; the ability to probe deeper on possible new discoveries means you will have even more real time feedback to support your decisions.
Sometimes you’ll have big questions that require deep consumer feedback to uncover the drivers of behavior but there isn’t time to plan a LIVE session. Other times there will be international time zones involved, or there isn’t an urgent need for stakeholder interaction. In these situations, an Open (asynchronous) session is the answer.
Finally, for your smaller, yet critical, questions where a limited amount of input is needed quickly to make sure you’re on the right track, use Pulse to be sure you’re getting it right. Pulse is often used to provide longitudinal insight on a specific attribute.