“We use Invoke because it is the only solution where every executive, every department, was part of the decision.”

Enterprise Scale Platform That Solves Three Problems

  1. Understand the “why” – uncover the root drivers of consumer preference and behavior.
  2. Speed – not only do you get analytics in real time, you can also make decisions in real time.
  3. Bridge the gap between creative, executive, and insights stakeholders.

How It Works

Invoke’s patented technology enables simultaneous, interactive discussions with hundreds of consumers, aggregates the feedback, and presents the results in real time, as the conversation progresses. Our dashboard presents an analysis of open-ended responses as well as graphical and tabular closed-ended data.

Research managers use Invoke’s technology platform to conduct live, one hour sessions to talk to hundreds of people across the country simultaneously to get a deep understanding of what – and more importantly – WHY they like or dislike a movie, a show, an ad, a name, a slogan, a technology, or any other concept.

Invoke can provide the researcher (full service), you can run the session yourself (self service), or we can do a combination (partial service).

Make Strategic and Tactical Decisions

Invoke offers different options for different types of decisions you need make. For big questions on big investments where there is a lot on the line, a Live session will bring you the consumer validation you need to make the right move. Stakeholder participation is critical; the ability to probe deeper on possible new discoveries means you will have even more real time feedback to support your decisions.

Sometimes you’ll have big questions that require deep consumer feedback to uncover the drivers of behavior but there isn’t time to plan a LIVE session. Other times there will be international time zones involved, or there isn’t an urgent need for stakeholder interaction. In these situations, an Open (asynchronous) session is the answer.

Finally, for your smaller, yet critical, questions where a limited amount of input is needed quickly to make sure you’re on the right track, use Pulse to be sure you’re getting it right. Pulse is often used to provide longitudinal insight on a specific attribute.

Even More Details

Targeted Sampling

If you need a national sample of prime-time viewers or a unique target that fits a specific profile, Invoke’s panel partners will find the right viewers.

Moment to Moment Dials

Essential for pinpointing moments in the storyline that work — or don’t. Respondents use their mouse to provide in-the-moment feedback. End points can be customized to fit your individual needs.

Digital Rights Management

Invoke provides individual watermarking on the video, using each respondent’s unique ID or nickname. We also enable our clients to select where on the screen the watermark should be placed.

Video Rotation

For short-form content where more than one version of the video may be under-consideration, Invoke’s platform allows for monadic and sequential monadic rotations to eliminate order bias.