Reclaiming Customer Engagement In An Age Of Declining Online Confidence
You may have heard that Facebook is planning to launch a news section within their app and become a source for trustworthy news. We will have to wait and see if by formalizing a news feed from established news sources they can reverse some of the trust attrition that’s occurred over the past few years within American culture. It’s an unprecedented time in the media landscape with strained political/media relationships and numerous data and privacy scandals. Currently, more than two-thirds of American adults get at least some of their news from social media, primarily Facebook (Pew Research), and a majority of those who do admit they feel that the news is largely inaccurate.