Building and Maintaining a Successful Entertainment Franchise

Entertainment franchises are at the heart of leading industry brands. If successful, franchises guarantee long-term profitability and consumer success that extends beyond the big screen. We sat down (virtually) with entertainment industry franchise leader Roger Miller, former VP, Disney Integrated Planning & Franchise Management, to unlock the secrets behind building and maintaining successful entertainment franchises.

Topics include:

• Planning for entertainment franchise success
• Creating integrated plans
• How social media provides instant superfan feedback
• The impact of streaming on brands

Presenters

Roger Miller, Former VP, Disney Integrated Planning & Franchise Management
Sheri Conn, Industry Advisor for Invoke