Building and Maintaining a Successful Entertainment Franchise
Entertainment franchises are at the heart of leading industry brands. If successful, franchises guarantee long-term profitability and consumer success that extends beyond the big screen. We sat down (virtually) with entertainment industry franchise leader Roger Miller, former VP, Disney Integrated Planning & Franchise Management, to unlock the secrets behind building and maintaining successful entertainment franchises.
- Planning for entertainment franchise success
- Creating integrated plans
- How social media provides instant superfan feedback
- The impact of streaming on brands
Roger Miller, Former VP, Disney Integrated Planning & Franchise Management
Sheri Conn, Industry Advisor for Invoke