Creating and marketing elevated travel and entertainment experiences

A conversation with Lilly Yeatman

Lilly Yeatman has spent the last 16 years leading brand and growth marketing efforts for these real-world Disney experiences, most recently as Director of Marketing and Commercial Strategy for Disney Signature Experiences. Watch this video to discover the keys to creating a successful authentic, real-world travel and entertainment experience.

Topics include:

• The formula for turning movie fans into entertainment superfans 
• Disney’s authentic, elevated travel experiences 
• How to market a successful travel business 
• The value of consumer insights and research 
• Creating powerful virtual and in-person experiences

Presenters

Lilly Yeatman, Former Disney Director of Marketing & Commercial Strategy
Sheri Conn, Industry Advisor for Invoke