Creating and marketing elevated travel and entertainment experiences
A conversation with Lilly Yeatman
Lilly Yeatman has spent the last 16 years leading brand and growth marketing efforts for these real-world Disney experiences, most recently as Director of Marketing and Commercial Strategy for Disney Signature Experiences. Watch this video to discover the keys to creating a successful authentic, real-world travel and entertainment experience.
Topics include:
- The formula for turning movie fans into entertainment superfans
- Disney’s authentic, elevated travel experiences
- How to market a successful travel business
- The value of consumer insights and research
- Creating powerful virtual and in-person experiences
Presenters
Lilly Yeatman, Former Disney Director of Marketing & Commercial Strategy
Sheri Conn, Industry Advisor for Invoke