Webinar Recordings


Creatively Engaging Entertainment Franchise Fans with Captivating Content
An Interview with Matt Nitowski, VP of Global Franchise Development, Warner Media

Creatively Engaging Entertainment Franchise Fans with Captivating Content

Matt Nitowski, Vice President, Global Franchise Development at Warner Media, discusses the secrets behind leading franchises and the role of fandom in franchise success.


Variety+Invoke: State of Direct-to-Consumer Entertainment Marketing

State of Direct-to-Consumer Entertainment Marketing

Discovery, Amazon Studios, Showtime, PBS and Invoke executives join Variety’s Todd Spangler to uncover strategies, research tools, and new technologies marketers are adopting to promote programming in the competitive direct-to-consumer entertainment landscape.


State of the Entertainment Industry

State of the Entertainment Industry with Thomas K. Arnold and Sheri Conn

The year 2020 saw seismic shifts in the entertainment industry — some brought on by the pandemic and others accelerated by it. Industry veterans Thomas K. Arnold and Sheri Conn discuss what lies ahead.


Creating and marketing elevated travel and entertainment experiences

Creating and Marketing Elevated Travel and Entertainment Experiences

Having spent the last 16 years leading Disney’s brand and growth marketing efforts, Lilly Yeatman discusses the keys to creating a successful authentic, real-world travel and entertainment experience.


Roger Miller

Building and Maintaining a Successful Entertainment Franchise

Entertainment franchises are at the heart of leading industry brands. Roger Miller, former VP, Disney Integrated Planning & Franchise Management, unlocks the secrets behind successful entertainment franchises.

White Papers and Industry Studies


5 Benefits of Virtual Screening Research

White Paper: 5 Benefits of Virtual Screening Research

Imagine a world where in the span of just one week you can have 5,000 people across 5 countries tell you what they like or don’t like about your movies, TV shows, or marketing campaigns — and not just what they feel but why. This white paper examines the possibilities.


American man and woman streaming a movie on a computer

US Report: Impact of Covid-19 on Media Consumption Habits

Americans watch more content during the pandemic. But what genres are they watching? Do they prefer streaming services or cable? Have they subscribed to new services? Invoke conducted a longitudinal study to assess the ongoing impact of COVID-19 on viewing habits.


Chinese family watching TV

China Report: Impact of Covid-19 on Media Consumption Habits

Chinese consumers watch more content during COVID-19, but which services are they using? How does streaming compare to cable? Invoke conducted a large-scale virtual session to assess how the pandemic impacts viewing habits.


French man and woman watching TV

France Report: Impact of Covid-19 on Media Consumption Habits

French consumers watch more content during COVID-19, but which services are they using? How does streaming compare to cable? Invoke conducted a large-scale virtual session to assess the impact of COVID-19 on viewing habits.


Brazilian man and woman watching TV

Brazil Report: Impact of Covid-19 on Media Consumption Habits

Brazilians watch more content during COVID-19, but which services are they using? How does streaming compare to cable? Invoke conducted a large-scale virtual session to assess the impact of COVID-19 on viewing habits.


Deconstructing Which Platforms and Genres Americans Are Streaming

Report (December 2020): Deconstructing Which Platforms and Genres Americans Are Streaming

Americans have consumed more content in 2020 than in years past. With the streaming wars heating up, which platforms have established their spot at the top? And what kind of content is capturing Americans’ attention?

eBooks


7 Steps to Get the Most Out of Online Hybrid Qual/Quant Research

eBook: 7 Steps to Get the Most Out of Online Hybrid Qual/Quant Research

Online hybrid qual/quant research has completely paved the way for major innovations and better insights. Read this eBook for 7 steps to get the most out of your research.