Webinar: State of the Entertainment Industry

Webinar: State of the Entertainment Industry with Thomas K. Arnold and Sheri Conn

The year 2020 saw seismic shifts in the entertainment industry — some brought on by the pandemic and others accelerated by it. Join industry veterans Thomas K. Arnold and Sheri Conn for a live interactive discussion.
January 27 at 11am PST / 2pm EST


5 Benefits of Virtual Screening Research

White Paper: 5 Benefits of Virtual Screening Research

Test-screening movies, TV series, and other filmed content has never been more efficient, more effective, and more secure. This white paper examines how Invoke’s virtual, real-time cloud-based platform enables the entertainment industry to make audience-driven decisions with their filmed content by unlocking the key drivers behind viewer behavior.


Creating and marketing elevated travel and entertainment experiences

Creating and Marketing Elevated Travel and Entertainment Experiences

Having spent the last 16 years leading Disney’s brand and growth marketing efforts, Lilly Yeatman discusses the keys to creating a successful authentic, real-world travel and entertainment experience.


Roger Miller

Building and Maintaining a Successful Entertainment Franchise

Entertainment franchises are at the heart of leading industry brands. Roger Miller, former VP, Disney Integrated Planning & Franchise Management, unlocks the secrets behind building and maintaining successful entertainment franchises.


American man and woman streaming a movie on a computer

US Report: Impact of Covid-19 on Media Consumption Habits

Americans watch more content during the pandemic. But what genres are they watching? Do they prefer streaming services or cable? Have they subscribed to new services? Invoke conducted a longitudinal study to assess the ongoing impact of COVID-19 on viewing habits.


Chinese family watching TV

China Report: Impact of Covid-19 on Media Consumption Habits

Chinese consumers watch more content during COVID-19, but which services are they using? How does streaming compare to cable? Invoke conducted a large-scale virtual session to assess how the pandemic impacts viewing habits.


French man and woman watching TV

France Report: Impact of Covid-19 on Media Consumption Habits

French consumers watch more content during COVID-19, but which services are they using? How does streaming compare to cable? Invoke conducted a large-scale virtual session to assess the impact of COVID-19 on viewing habits.


Brazilian man and woman watching TV

Brazil Report: Impact of Covid-19 on Media Consumption Habits

Brazilians watch more content during COVID-19, but which services are they using? How does streaming compare to cable? Invoke conducted a large-scale virtual session to assess the impact of COVID-19 on viewing habits.


Deconstructing Which Platforms and Genres Americans Are Streaming

Report (December 2020): Deconstructing Which Platforms and Genres Americans Are Streaming

Americans have consumed more content in 2020 than in years past. With the streaming wars heating up, which platforms have established their spot at the top? And what kind of content is capturing Americans’ attention?