About the Study

In the new quarantined reality that is the Coronavirus Pandemic, Americans are having to find new ways to keep themselves occupied while stuck at home.  Many have turned to watching more content.  But can they afford to keep paying for something not usually considered a necessity? To help answer this question, Invoke is conducting weekly sessions with Americans, aged 18-54, asking them about their perceptions of the crisis and how it has affected their media consumption. 

Your download includes 5 longitudinal reports.

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© Invoke

Research Study

Impact of Coronavirus on Streaming Media Consumption

Topics Include

  • Perceptions of the crisis, in the participants' words
  • Impact on content consumption and spending
  • Changes to media habits
  • What takes precedence: economics or entertainment?