1. Complete stakeholder involvement
All stakeholders – producers, showrunners, marketing, creative, and consumer insights – can sit together with the Invoke researcher, watch the session unfold in real-time, and ask viewers questions. This inclusive approach brings both research and non-research teams together around the voices of the consumers.
2. Moment-to-moment dials
As the consumers watch a program, a digital slider can be used to track in-the-moment sentiment as the video plays. The dial trace data is displayed in real-time as the viewers watch the video, enabling the stakeholders to see viewers’ reactions from scene to scene.
3. In-depth evaluation
After viewing the content, viewers respond to quantitative diagnostic questions and qualitative open-ends to better understand episode performance, identify areas of strength and weakness, and understand why viewers felt the way they did.
Researchers and stakeholders can insert questions on-the-fly and chat 1-on-1 with viewers to react to shifts in the conversation, follow-up on points of success and challenge identified in the dials, and dive deep with viewers to leave no stone unturned.