1. Complete stakeholder involvement
All stakeholders – producers, showrunners, marketing, creative, consumer insights – can sit together with the Invoke researcher and watch the session unfold in real time and ask questions ofviewers. This inclusive approach brings both research and non-research teams together around the voices of the consumers.
2. Moment-to-moment dials
As the consumers watch a program, a digital slider can be used to track in-the-moment sentiment as the video plays. The dial trace data is displayed in real time as the viewers watch the video, enabling the stakeholders to see viewers’ reactions from scene to scene.
3. In-depth evaluation
After viewing the content, viewers respond to quantitative diagnostic questions and qualitative open-ends to better understandepisode performance, identify areas of strength and weakness, and understand why viewers felt the way they did..
Researchers and stakeholders can insert questions on-the-fly and chat 1-on-1 with viewers to react to shifts in the conversation, follow-up on points of success and challenge identified in the dials, and dive deep with viewers to leave no stone unturned.