Made for TV and Streaming
Studios, networks, and streaming services pilot test new content and perform series maintenance with Invoke. We enable our clients to optimize storylines, characters, and specific scenes in episodes and feature films prior to release by combining all inputs in to one holistic methodology.
Traditionally, episode testing has relied on central location testing which introduces geographic biases and has small sample sizes. The traditional methodologies also cannot reach specific demographic segments, making it difficult to perform series maintenance.
Speed:
Quantitative attributes and analysis of open-ended responses are presented on a comprehensive dashboard as the responses are received.
Scale:
Hundreds of consumers participate in the live moderated session via a browser, from their homes.
Selectivity:
The consumers are recruited to our client’s criteria for each episode, representing different regions of the country, demographic backgrounds, and viewing preferences. Invoke will manage quotas to ensure you are hearing from all of your target audience segments.
