Recruit-to-View for Live Events
Live Programming can generate a lot of excitement amongst both content producers and viewers, but they can also generate a lot of unease that isn’t typically associated with prerecorded content. While live events and programs carry with them a number of the same questions as prerecorded content – Will audiences like it? What do they like about it? What don’t they like about it? What scenes, characters, storylines, etc. work best and which ones fail to connect with audiences? – live programming also has an element of unpredictability. And while unpredictability is a big part of what makes Live Programming so appealing, it also adds a unique layer of challenge.
Using Invoke LIVE, producers and distributors can gather feedback immediately following a live program--we call this Live-to-View ©. Research focused on Live Programming needs to not only be able to gather feedback, but there needs to be an element of flexibility where researchers and stakeholders can be nimble enough to not only react to unexpected shifts in feedback but also insert questions or stim on-the-fly based on surprises that occur during the program or event.