Your Name Is Your Brand
When testing names, it is important to get results that are not subjective – but strategic. The results must be measured against a set of critical criteria that can show you the level of compatibility with your brands’ overall strategy. To successfully do that, it is not enough to have a “beauty contest” type test and find a winner by asking consumers for their favorite. You must understand what the name means to them and what are the strengths and weaknesses it conveys.
Additionally, an important element in name testing is to give the consumers context around the name by showing them real or mock ads, brand statements, packaging, etc. That can often lead to biased consumers and muddle the research results unless handled carefully.
Invoke is ideally equipped to handling these needs that are a must in name tests. Using cutting edge technology and a unique methodology, Invoke helps brands optimize and identify names. Whether a brand needs to choose, optimize, discover, or verify names – Invoke has the right tools to ensure a deep and rich qualitative understanding of consumers’ thoughts, while also having the confidence in the data with a large sample size and aggregate quantitative data.