Dig Below the Surface
Product and packaging concepts go beyond measuring key metrics. Through our agile qual/quant approach, we bring an equal balance of evaluative metrics and rich, diagnostic open-ended feedback to help you understand the drivers of your key metrics. We bring you insights on not only how your concept is performing, but more importantly, how you can make it even better. No research is more agile than this!
Agile
Invoke’s LIVE, moderated and inclusive sessions give brands the chance to adapt their research to reflect what they are seeing in real-time, ensuring that they have ALL of the answers they need to move forward with their concepts.
Diagnostic
Invoke treats each session as a diagnostic tool. Our sessions are crafted to help our clients understand what is driving participants’ assessment of the concepts and how that feedback can be used to optimize the concept.