The Most Important 2 Minutes
Movie and program trailers have a big job to do. They have to both inform potential viewers of new films and programs and generate excitement or buzz. And to add to the challenge, they have the difficult job of doing so within a short amount of time. So studios, networks, streaming services, and other content providers need to ensure the trailers they release work as hard as possible, right down to the second.
Invoke offers a solution that all-at-once provides insight into the broad effect of a trailer as well as a way to examine more granularly how a trailer performs moment-to-moment. And if there exists a need to cull through potential trailers, Invoke can help identify and optimize top-performers.