INVOKE’S LARGE-SCALE FOCUS GROUPS™ CHANGE THE DYNAMICS OF MARKET RESEARCH
Our expert researchers sit with you and your colleagues and conduct up to 350 qualitative interviews in a single LIVE event. By participating in the research as it unfolds in real-time, you’ll quickly understand what consumers do, how they feel, and why. Invoke gives you the confidence to make smart business decisions — on time and within budget.
Invoke helps you understand exactly why people think — and feel — the way they do
Large sample sizes give you statistical assurance required to make sound business decisions
Complete projects and receive detailed recommendations in as little as 2-3 weeks
WHAT PEOPLE ARE SAYING…
"I value Invoke Solutions and its team because they provide fast, reliable, affordable insights and help us be efficient with our research investments. They are a pleasure to work with, provide insightful guidance and consistently deliver great results."− Jean Enloe, Market Research Manager, 3M
"The ability to get consumer feedback, react in real time and get further input from those same consumers during a single session is an awesome benefit of this innovative research platform. This capability enabled us to save time and money on refining our advertisements"− Jennifer Salera, Senior Marketing Manager, Nestle Waters
"For us, it allows collaboration, dynamic participation of internal and external parties, examination of shopper segments, rich, quantifiable, high-quality data, easy to-use deliverables, timely results and development of a clear, actionable story"− Donna Goldfarb, VP of Consumer & Market Insights, Unilever
"At ConAgra, we have found Invoke to be an effective alternative to in-person focus groups. We get results in real-time with no waiting for reports. It allows more individuals on the team to be involved and interact without travel and therefore can be more cost effective as well."− Dave Cox, Senior Director of Consumer Insights, ConAgra
"Customers are our business at Midas, and we are absolutely committed to meeting their needs. The Invoke platform is critical in helping us understand our customers, so we can offer them the best in customer service. We find Invoke to be extremely useful in helping us distinguish Midas from our competitors."− Garry Rosenfeldt, Marketing Research Director, Midas, Inc.
"Working with Invoke and their unique approach allowed me to pull together a large group of key stakeholders to observe our customers from our different companies. In turn, the interactive research session we conducted provided clear direction and eliminated any debate over the decision and action we should take going forward."− Rob Madonna, Customer Research and Insights, Plymouth Rock Companies
"Online hybrid (qualitative/quantitative) technology seems to be a 21st Century, difference-making research methodology. Invoke, more than simply combining qual and quant methodologies, can shore up the respective weaknesses of qual and quant by delivering projectable quantitative data and the qualitatively-derived ‘why’ behind it."− Research Conference Report