Invoke is Big Qual.
An Invoke LIVE session brings every stakeholder together on a consumer-led journey that leads to a real-time decision.
It’s inclusive, integrating customers, creatives, brand managers, executives and market researchers into a single live and highly productive research event.
It’s conclusive, enabling you to probe audience sentiment, test concepts on the fly, attain clarity about strategy and message – and make the right decisions, often by session’s end.
It’s organic and illuminating, offering rich and sometimes unanticipated insights about how your audiences view you and their world: the Why behind the What.
GET TO MARKET FASTER
You need to get “in-market” quickly – sometimes while ideas are still on the drawing board. Insight professionals need a fast, effective way to test, optimize and make intelligent recommendations.
Invoke helps you cut timelines in half by designing and hosting a live, online research event with hundreds of qualified participants in as little as 2-3 weeks.
DO MORE WITH LESS
In today’s hyper-competitive world, budgets are shrinking and resources are dwindling. That only increases the pressure to get it right.
Invoke helps you do a lot more – with a lot less. Save time and money by combining qualitative and quantitative studies into a single research event. Our research expert will come to you and moderate the session on-site, so you slash travel expenses, too.
HEAR YOUR AUDIENCE – AND BE HEARD
With Invoke, you’ll have a role in shaping new ideas and setting direction. Invite your colleagues to join you as you watch the research unfold in real-time.
Your voice will be heard as you discuss findings, insert follow-up questions, and conduct 1:1 chats that enable everyone to walk away with a clear understanding of what happened – and what needs to happen next.
Invoke Live
Invite your other stakeholders and actively participate in live, large-scale, qualitative research events with hundreds of consumers. Immediately react to insights as they unfold, and walk away with the knowledge you need to make intelligent decisions.
Our Solutions
Whether you need to develop a winning concept or conduct a qualitative evaluation of a full-length video, our researchers have the industry & research expertise to deliver the outcomes you need.
